Tuesday, December 16, 2003


Digital Rights Management (DRM) System

Philips announced that they are six months away from a launching a system against illegal copying that will allow consumers to play digital video and music on any digital media player.

"Consumers want an open system, and the electronics industry wants it too," Ruud Peters, chief executive of Philips's intellectual property and standards unit, told Reuters. Full Article>>>

SIS intros Athlon XP mobile chipset

CHIP FIRM Silicon Integrated Systems (SIS) said that it has released the M741 chipset, which supports mobile Athlon XP-M CPUs.

The M741 includes support for DDR 400, a 333MHz system bus, AGP8X, and DX9 software support. It also supports DX7 in hardware.

The chipset works with SIS' 162 wireless networking chips and can be coupled with the 741 south bridge chipset, which supports Serial ATA and a number of other IO options. Full Article>>>

Sun fined $291,000 for selling computers to China

THE US COMMERCE DEPARTMENT has slapped a $291,000 fine on Sun Microsystems after the company was found to have exported its technology to China.

The allegation is that Sun Micro illegally exported computers which China then used for military purposes.

But Sun, while it's going to pay up, insists that it neither denies nor admits any wrongdoing.

The Commerce Department alleges that Sun sold an E5000 server to China without the proper licence back in 1997.

It was shipped to Hong Kong, but ended up in communist China, the Commerce Dept alleges.

There's other allegations that Sun sold other kit to countries without the correct licences.

According to reports, the Commerce Department is stepping up its investigations into violations of export licences. Full Article>>>

Longhorn the focus of new Windows group

MICROSOFT is throwing a heap more resources into a specialised group dedicated to delivering its next breakthrough operating system, codenamed Longhorn.

This OS, according to Microsoft chief architect Bill Gates, will cost more to develop than it did the US government to put a man on the moon.

There might be more men on the moon before it sees the light of day.

The firm today has started the Windows Core Operating Systems Division, with Brian Valentine headin gup the division, according to an internal memo.

The idea is to concentrate Microsoft developments more closely.

No one is completely sure when Longhorn is supposed to arrive – with estimates varying widely. Hardware manufacturers including Intel, Nvidia and a heap of others have already got their PCI Express together, and when they're given a chance have a good old grumble at Microsoft for slowing down the whole move to a better kind of PC.

But Microsoft is impervious to the slings and arrows of outraged Fortune 500 companies that also specialise in IT, it appears. Full Article>>>

AMD lands Fujitsu-Siemens workstation win

CHIP FIRM AMD said that Siemens-Fujitsu has started to sell a workstation using the Opteron 200 family of chips.

The Celsius V810 uses the AMD 8151, 8131, 811 chipsets, can support dual configuration, 16GB of DDR memory, and comes with an Adaptec 29320 SCSI controller, AGP8X Pro slots, PCI-X slots, and the other usual array of IO options.

The graphics subsystems are Nvidia options, including the GeForce4MX, the Quadro4 580XGL, and the Quadro FX2000. Full Article>>>

Intel readies GFX3 integrated graphics

CHIP GIANT INTEL is careful to position Grantsdale and Alderwood chipsets, due to appear in the second quarter of next year, as products which will also support "discrete" cards such as those made by ATI, Nvidia, and now XGI.

Of course they will! Intel's partners are important to it!

The Grantsdale G, intended for the Prescott, has integrated graphics and similar features to Grantsdale P.

Grantsdale P, aside from supporting wireless application capabilities (Caswell), DDR2 533/400 and "legacy" DDR, also comes with PCI Express X16, Azalia Audio and will support the Prescott LGA 755 microprocessor.

Later chipsets – slated for the third quarter and dubbed Grantsdale GV and Grantsdale GL – will include what Intel describes as the third generation graphics products it is readying.

As we've reported numerous times before, PCI Express heralds the end of the AGP era, and we know from Nvidia, ATI, Via and SIS roadmaps we've seen that everyone is working towards this goal, which obviously won't happen overnight. Full Article>>>

Soon, Marketing Will Follow You

To hear Paco Underhill tell it, the scene in Steven Spielberg's futuristic Minority Report, in which Tom Cruise's character is besieged by video advertising targeted directly at him as he walks down the street, is, even today, more than pure science fiction.

Already, thanks to cell-phone technology that can track subscribers' whereabouts, retailers have access to technology that can tell when a particular customer walks into a store. With that information in hand, stores could conceivably tailor marketing messages to people based on demographic data or on answers to questions they were asked when they signed up for cell-phone service.

And while consumers may wish for less-intrusive advertising, it appears, short of permanently shutting their wallets, they may not be able to fend off the coming wave of mobile-target marketing.

"It isn't futuristic, it's right now, it's real," says Underhill, author of the bestseller Why We Buy. "That technology's out there now. It's just a matter of finding people willing to pay for it." Full Article>>>

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